Insights & tutorials

The Iron Lung Film Distribution Roadmap: How Markiplier Released a Film on 4,000 Screens Worldwide Without a Distributor

Markiplier made a $4 million horror film, got rejected by distributors, and opened on over 4,000 screens worldwide with no paid marketing campaign. This is the full roadmap of how Iron Lung happened, what it cost, what it made, and what every independent filmmaker can actually learn from it.

Rosa Camero · Jun 9, 2026

From $800 and No Distribution to a $15M Deal: The Obsession Film Distribution Roadmap

Curry Barker made his first horror film for $800, spent a year trying to get distribution, got rejected by everyone, and released it for free on YouTube. That single decision triggered a chain of events that ended in a $15 million acquisition deal at the Toronto International Film Festival. This is the full roadmap of how Obsession came to be and what it actually means for independent filmmakers.

Rosa Camero · Jun 3, 2026

How Much Money Should I Spend on Marketing and Distribution for My Film?

Independent filmmakers consistently underspend on marketing and then wonder why their film is not reaching people. I always recommend investing at least 20% of your total production budget in marketing, and this post breaks down exactly where that money goes, what the big studios actually spend, and why a distributor is not coming to save you.

Rosa Camero · May 27, 2026

When Should You Start Marketing Your Film?

Most independent filmmakers think marketing starts when the film is finished. It does not. The sooner you start, the faster you build an audience that actually wants to watch your film, talks about it, and opens doors you did not expect. Here is what starting early really looks like.

Rosa Camero · May 26, 2026

Your Film Is Finished and You Have No Distribution Plan. Here Is What to Do First.

Most independent filmmakers reach the end of production without a distribution plan or a marketing strategy. Before you approach a single distributor or submit to another festival, there are five questions you need to ask yourself first, and the answers will change everything about how you move forward.

Rosa Camero · May 20, 2026

Do I Need a Film Sales Agent, a Distributor, or Both?

Most independent filmmakers ask this question when it is already too late. The honest answer is that you may not need both, or either, but the real question is what distribution strategy you are building and how early you started building it.

Rosa Camero · May 18, 2026

How a 25-Year-Old Film Found a New Audience on Tubi — One Post at a Time

A Ramiro AI Case Study: Matthew and Wrestlemaniac. Wrestlemaniac is an independent film about tag-team brothers James Blond and Splinter.

Rosa Camero · Apr 24, 2026

How To Market Your Film In Post-Production: 5 Moves To Start Right Now

Post-production is the most underused marketing window in independent film. Learn how to build your audience, create awareness, and market your film before it is finished. Download the free guide.

Rosa Camero · Apr 21, 2026

Simple Film Marketing Strategy FREE Guide

Rosa Camero · Oct 27, 2025

Marketing Is the Missing Link for Films

Rosa Camero · Sep 23, 2025

6 mistakes filmmakers make when selling

Rosa Camero · Sep 23, 2025

Free film distribution plan template for filmmakers

Rosa Camero · Sep 22, 2025